TE Connectivity

concept / art direction / pre & post production

TE’s technology is everywhere—often unseen but powering the moments that move humanity forward. To bring this to life, I partnered with a copywriter to concept a series of lead-gen social videos that made sensors and connectors feel tangible and impactful. After securing client approval on our scripts, we cast the videos, and I created storyboards to guide the production team on set. I also developed a shot list for still photography, ensuring the client could expand their image library alongside the video content.

Additionally, we redesigned their email structure to be more efficient and easier to digest. We supplied a Welcome Series that would follow up with anyone who signed up during the campaign, and provided the company with a template that could be easily implemented across their organization.

The final campaign drove increased engagement, proving that even the smallest connections can tell a powerful story.