Norton Brand Refresh

layout design / brand guide

When Norton refreshed its branding system, I kept the online brand guide up to date, ensuring global teams and external vendors had clear, easy-to-follow guidance on the brand’s new visual language. Working closely with the brand team, I ensured the latest creative updates and best practices were always reflected. To help marketing teams move quickly while staying on-brand, I designed ready-to-use display banner templates with built-in creative guidance, making it easy to launch campaigns or run A/B tests. I also helped refine the design systems for Norton’s sub-brands and endorsed brands, ensuring they felt connected to the Norton brand while maintaining their own distinct identities.