Molekule
Concept / Design / art direction / product photography / asset creation
Molekule reinvented the air purifier, and my job was to help bring consistency and clarity to its brand across channels. In our small but highly collaborative creative team, I partnered with writers, video editors, and cross-functional teams—developing concepts, testing and refining ideas with the growth team, and fine-tuning email templates with developers. I had a hand in just about everything, from bi-weekly digital ads and customer retention campaigns to direct mail, website updates, and integrated seasonal campaigns. Our efforts led to increased brand awareness, social engagement, and stronger filter subscription retention.
