Norton Brand Photo Library
Pre-Production / On-Set Art Direction / Post-production Image Editing
I co-led the art direction for Norton's brand photoshoot, a large-scale production designed to build a versatile image library for marketing and internal assets. Collaborating with another art director and our Design Director, we worked cross-functionally to craft a comprehensive shot list, select models, and create authentic family and couple groupings to ensure diversity. With three locations to work with, we planned wardrobe, props, and styling to maximize variety within each space. On set, I coordinated with the production team to fine-tune styling and collaborated with a secondary photographer to capture mobile device shots for product mock-ups. After the shoot, I handled color corrections and pre-masked device images, making it easy for teams to drop in product screens and put the assets to use.
