Ariat Retail

Design / product photography / photo retouching

Ariat’s sub-brands each have their own unique audiences and visual styles, so my role was to create in-store graphics that not only represented the parent brand but also resonated with each target demographic. I designed product signage for key consumer touchpoints in Ariat’s shop-in-shops, including table graphics, style cards, and brand signs. Along with the layouts, I developed visual languages for each piece, took product photos, and handled the photo retouching to ensure everything looked polished and on-brand.