Ariat Rebar Workwear

Design / visual language / product photography / Photo retouching

Ariat’s Rebar Denim collection needed to be tough for the job site but stylish enough for everyday wear. I designed the in-store signage to capture that bold, rugged vibe and make the sub-brand stand out. I also created the buyer’s catalog to showcase the product’s benefits and help retailers understand the line. In addition to layout design, I photographed the products in our studio and color-corrected the images to seamlessly match the campaign photography, ensuring a cohesive look across all materials.