Concept | Art Direction | Production
You are never more than 40’ from a TE product. They are a global leader in sensor and connector technology, committed to unleashing the potential of every connection in 5G, aerospace, industrial, energy, electric mobility, and on and on.
To make themselves known to the next generation of design engineers, these short videos show the simplicity of how Every Connection Counts. One tiny sensor or connector from TE, in the hands of a design engineer, can do incredible things.
Campaigns | Brand Design | Cross-functional Collaboration
Molekule reinvented the air purifier. With science developed over 20 years and continually improving, Molekule breaks down pollutants at the molecular level instead of simply collecting them on a filter. Brand awareness and education about the product differentiators were always at the forefront.
At Molekule, I oversaw and created a little bit of everything: bi-weekly digital ads, customer retention campaigns, direct mail pieces, website development, and integrated seasonal campaigns. Our creative team was small, nimble, resourceful, and highly collaborative with cross-functional teams.
Campaign Concepts | Design Guidelines | Photo Art Direction
Norton, one of the most recognizable names in cybersecurity, helps makes digital living a little easier.
My role at Norton encompassed many responsibilities: from art directing brand photography to design guides and digital ads.
The brand photoshoot provided teams across the company with an image library filled with original images to be used across every manner of marketing and internal assets. The shoot encompassed 60 models, 3 different locations, and a host of wardrobes and props to ensure the images were varied in demographics and environments.
Our online brand guide educated our global teams and outside vendors on the brand's visual language. I was responsible for ensuring the guidance was clear and up-to-date, and, where appropriate, creating design templates to ensure brand consistency across various channels and markets. Under the Norton hero brand rests sub-brands for certain products and endorsed brands. Each of these design systems needs to family with the Norton design system while still standing apart and being easily recognizable in their own right.
Concept | Art Direction
Proofpoint is a next-generation cybersecurity company protecting people, data, and brands from advanced threats and compliance risks.
Your data. Your infrastructure. Your profitability. They’re all at stake in the battle for cybersecurity. But what matters first and foremost is your people.
The accountant who patiently works through your latest file snafu. The HR lady who brings in the best new hires, and even better homemade cookies. They’re the heart and soul of your business—and they also happen to be the most common target of cyber threats.
Design
The Sprint Virtual Queue is a screen in Sprint retail locations that shows upcoming appointments and lets the customer know how long they have to wait. To add value to the in-store experience, the content was developed to educate and entertain customers while they wait.
For comedic relief, Technically Speaking explained bits of tech trivia in the form of a text conversation. By using this section to solely educate and entertain the customer, instead of another opportunity to sell something, it helped make Sprint a trusted authority on all things mobile. Other spots highlighted Sprint programs that could add value to the customer experience.
Develop creative for social posts and paid media to promote Viveport’s subscription service, sales, and events such as the Viveport Developer Awards.
For the 2018 VDAs, posts began working before the event to create awareness and encourage developers to submit their VR games. Once nominees and winners were announced, graphics were developed to highlight this prestigious industry award.
The arrival of Motorola to Sprint stores was to be announced with the launch of the Moto Z2 Force with Moto Mods. A range of in-store signage was to be designed, as well as a display to show off the capabilities of the Mods. The challenge here was to showcase the vibrancy of the Moto brand while still maintaining cohesion in the Sprint stores.
Ariat's Rebar Denim collection is to be marketed as tough enough for the jobsite, but comfortable and stylish enough to be worn anywhere. The result is a bold, rugged sub brand that screams off the page and bridges the gap between their men's fashion denim and Ariat Work products.
Litmus provides email testing services to the “everyday heroes” of the office: the email marketers who write, design, code, test, set up, and deploy email campaigns. From incorrect rendering to failed deliveries, our target audience was well aware of all the ways email could go wrong.
Working with our internal media partners, we leaned on Litmus’s positive, friendly tone and buoyant animations to craft a digital campaign that appealed to the stress of hitting the “send” button—and introduce email marketers to a no-fail solution.
We expanded our digital campaign into social, adding some eye-catching, animated GIFs and approachable, reassuring messaging to our #NoFailMail headlines.
NBA wanted to carve out a shop-in-shop for their licensed merchandise in Champs Sports. Only select markets were to get the customization: Toronto, the Bay Area, and San Antonio. In each market, local team colors were used to unify the space and bring unity to the chaotic merchandise.
The system had to be modular and easily updated for different markets. Site surveys showed that each location had different sized sections, and merchandising would need to be done at installation due to fluxuating inventory. ach installation successfully carved out a section for the NBA and became a beacon for fans in search of that much-needed Curry jersey.
The El Pollo Loco visual language was redesigned to elevate the brand and give it a more authentic, gourmet look with a little bit humor. Involvement in the website redesign spanned from concept to final file hand-off and everything in between. Assets were produced on a regular basis to coincide with promotions for both digital and print channels including menu boards and circulars.
The Ariat brand uses a variety of sub-brands to reach a wide audience, all with a very specific demographic in mind.
Concepts, product photography, layout and photo retouching are a regular occurrence to produce the sales materials retailers need for new products each season.
